Social interactions through social media often occur in the form of text, images, or videos, which often do not consider aspects of nonverbal communication. This can affect the quality and depth of social interactions and increases the risk of misunderstandings in interpreting messages.

The impact is evident in the changing patterns of news consumption. Users often encounter breaking stories on their social media feeds, prompting them to explore the details on news websites. Studies indicate a significant 57% increase in traffic to news sites directly attributed to social media.

Social media's impact on marketing is evident in its ability to provide improved and cost-effective marketing solutions. Unlike traditional marketing, social media allows businesses to run campaigns without spending a single cent.

The Impact of Social Media on Society Thanks to the internet, each person with marginal views can see that he's not alone. And when these people find one another via social media, they can do things — create memes, publications, and entire online worlds that bolster their worldview, and then break into the mainstream.